Born on the shores of Lake Como, the Bram ties represent a contemporary revisitation of a classic multi-centennial men's accessory. The history, the tradition, the manual techniques and the sense of beauty of the ancient textile district of Como are expressed in the careful choice of materials and in the extemporaneous details that are hidden in every Bram tie. Inspiration comes instead from a multi-cultural, fluid, unique world where being matters more than having.
Two boys in their twenties when they enter the world of work perceive a very standardized environment, in which formal wear is experienced almost as an imposition. In this context, instead of being a distinctive accessory, the tie becomes simple and banal; an element that seeks to standardize masculine elegance.